The VLN endurance racing championship starts into the season 2010 with the new sponsor ‘Premio Tyres + Automotive Service’. The automotive service provider with headquarters in Cologne signed a one year contract with the organising VLN (organising association of the endurance racing championship Nürburgring) with the option to extend the agreement into 2011 and to further develop the cooperation. The logo of the company Premio will be displayed on the start number panels of all cars participating in the endurance racing series and it will in addition be represented on all official communications issued by the most popular racing series in Europe.
“We are really proud to have found a strong sponsor with ‘Premio Tyres + Automotive Service’ for the season 2010”, informs VLN Managing Director Robert Rust. “After the first meetings in the run-up of the season, I consider the current engagement of Premio as the start of a very positive cooperation with a lot of potential for the future.”
“We are looking forward to support with our motorsport engagement one of the most multifaceted racing series on the most demanding circuit of the world”, confirms Jochen Clahsen, head of Premio and who himself is a fascinated motor sport fan. “The new cooperation with the VLN offers a perfect platform for Premio to address all the motor sport fans with various activities during the events and to present our performance and competence around tyres, automotive service and tuning.”
Since more than ten years, independent companies in tyre trade and automobile workshops rely on ‘Premio Tyres + Automotive Service’ as the address for specialised trade. The more than 240 specialised Premio workshops distinguish themselves through a consistent national corporate identity and set the benchmark regarding service on the German tyre market as well as regarding car repair shops. And they are not only represented in Germany: The service enterprise is meanwhile also present in Switzerland, in Poland, in Turkey, in Russia, in Uzbekistan, in Kazakhstan, in Slovakia, in Hungary and in the Czech Republic.
