Falken to remain sponsor of the NLS

The colours blue and turquoise will continue to be present in the 2023 season of the Nürburgring Endurance Series. Falken has renewed its partnership with the unique Nordschleife championship. The logo of the Japanese tyre manufacturer will in future again feature on the front wings of all racing cars and Falken will moreover be a presenter in the live stream of the NLS.

“It’s hard to imagine the Nürburgring Endurance Series without Falken,” says Michel Pathe, Managing Director of VLN VV GmbH & Co. KG. “Since 1999, the tyre manufacturer has been at the start in the Green Hell with spectacular racing cars such as the legendary Nissan Skyline or currently the latest generation of the Porsche 911 GT3 R. Falken has been a sponsor of our series since 2021 and, with its involvement in the livestream, contributes to professional mediatisation. From both a fan and marketing perspective, this is an important part of delivering the the Nürburgring Endurance Series in the usual manner.”

“Falken and the NLS have been working together in partnership for many years – and this year we will again be at the start with two Porsches,” says Dennis Wilstermann, Marketing Supervisor at Falken Tyre Europe GmbH. “This format fits very well with us and our brand and there are hardly any other opportunities where we can demonstrate the performance of our tyres. Last but not least, we stand for passion and excitement like no other brand – exactly what the NLS and the Nürburgring also stand for.”

About Falken Tyre Europe

Falken Tyre Europe GmbH is the European subsidiary company of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd (SRI), the fifth largest tyre manufacturer in the world with more than 40,055 employees. Tyre production is spread over 12 locations and more than 116 million tyres are sold annually. The Falken brand was founded in Japan in 1983 and the first branch in Germany opened in 1988. From its base in Offenbach am Main, Falken Tyre Europe GmbH markets and sells a complete range of tyres for passenger cars, trucks, light trucks and SUVs as an OEM and throughout the European aftermarket.